Create trackable marketing URLs with UTM parameters for Google Analytics.
UTM parameters are codes used in Google Analytics to track the source of website traffic. They help you identify which campaigns are most effective.
It's recommended to enter at least the campaign source (utm_source), medium (utm_medium), and name (utm_campaign). Add keyword (utm_term) and content (utm_content) as needed.
Check that the UTM parameters are entered correctly and that the Google Analytics settings are correct. Also, make sure you access the website by clicking on the UTM URL.